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Brand Concept


"Surprise and Inspiration through Replica Foods"

"The art of replica foods is not only for display windows."

This is what the late Minoru IWASAKI, the former chairman of IWASAKI CO., LTD., who was an extraordinary replica food artisan, always said. To liberate the new possibilities of replica foods from display windows in order to surprise and inspire. That is the mission and challenge of Ganso Shokuhin Sample-ya.

We have spent 80 years working alongside restaurants since our foundation. Ganso Shokuhin Sample-ya will create inspirational experiences that you cannot have anywhere else through unique and fun products and services which come from the tradition and arts developed during our history.

There are replica foods in a corner, or sometimes in the center of a little part of your daily life when you relax alone, do deskwork at your office, take your daily commute, have fun with your friends, and of course, feel hungry checking the menu in front of a restaurant with your family. That is our wish.

Brand Logo

Using a symbolic shape of Spaghetti Napolitan raised with a fork as a motif, it expresses the origin and role of replica foods. The brand color in an orange-based warm color tone shows the image of the warmth of the handicrafts and brilliance of replica foods.



* Ganso Shokuhin Sample-ya is a registered trademark of IWASAKI CO., LTD.